Made in Röshult, Sweden

In the heart of the forest in Röshult, we at Seger have been knitting socks and beanies with care since 1947. For us, every product is a craft, created with experience, precision and heart.

We are driven by the idea of simplicity, sustainability, function and appeal. As a company, we want to contribute as much as possible to a reduced impact on our planet.

One of the most effective ways to achieve this is to ensure that the products are used for a long time. That they do not break, or become outdated, but are used year after year and are loved by their users.

We believe in creating timeless collections that last over time. The lifespan of our products is long and we try to work with designs that are attractive over time and that avoid short-term trends.

We also create products that adapt to a variety of activities and needs. This part of our range forms the core of our offering - stripped-down, functional and versatile. With a simple and well-thought-out design, we deliver breadth without compromising on either technology or performance. Our products work everywhere, whether you are looking for simplicity in everyday life or reliability in more demanding conditions.